Spanning eight floors and 60,000 sq. ft., 22 Upper Ground is a fully fitted, modern office space within the iconic Sea Containers scheme. With its location slightly set back from the river, the building offers stunning upper-floor views and captures the Southbank's vibrant cultural atmosphere. This branding initiative aims to create a concept that can be seamlessly adapted for future spaces within the scheme.

Our debut project within the iconic Sea Containers scheme aimed to deliver a marketing campaign that would leave a lasting impression. Taking cues from the nautical theme and the vibrant Southbank demographic, we crafted a concept inspired by vintage sailor tattoos—bold, edgy, and unforgettable.

We blended vintage sailor footage, contemporary motion graphics, drone filming, and stop-motion animation to create a dynamic campaign that grabbed attention. Aligning with the new branding for the offices within the Sea Containers campus, the campaign made an immediate impact. Not long after its launch, spaces started to fill up.