Every compelling idea starts with research. At 60 Parker Street, we explored the wider context before zooming in on the street and the site itself. We uncovered a rich and colourful history: an industrial building from the 1820's that began as a coach works and later became a printing press. Inspired by this heritage and its central setting, we developed a new name “Parker Printworks” that celebrates both its past and its renewed purpose.

We brought the identity to life with a striking, modern interpretation of letterpress typography; visually arresting, tactile and full of energy. Imagery and motion graphics were infused with fast-paced vertical movement, mimicking the mechanics of a working press. To amplify visibility, we launched an energetic social media campaign supported by a targeted email marketing push, delivering maximum impact for this small but standout scheme.