The building’s dual frontage offered a unique opportunity to explore movement and perspective. Early ideas played with lenticular-style graphics to express this sense of shift and interaction, which evolved into a bold, flat graphic language inspired by the same visual rhythm. The phrase “Meet Me on the Corner” emerged as both concept and invitation, bringing people back to the spirit and spontaneity that define Soho.

We brought the story to life through a journey that follows two friends spending a day in Soho, breakfast, shopping and late night conversation, celebrating the area’s everyday energy. The lenticular-inspired design translated into a striking window installation spanning both street elevations, creating a strong visual landmark. Following the launch, we developed a series of short social films that continued to explore the “corner” theme, each celebrating Soho’s unique ability to bring people together.