Sometimes the idea is already there, loud, bright, and impossible to ignore. The building came with a bold yellow accent that refused to sit quietly in the background. So rather than tone it down, we did the opposite. We let it lead.

The concept was clear: if yellow was going to speak, we’d let it sing. Every touchpoint became a celebration of this unapologetically joyful colour, its energy, optimism, and unmissable presence. From visual identity to environmental graphics, yellow wasn’t just a detail. It became the story.

Working closely with our CGI partner, we reimagined the London skyline in yellow, creating a striking, all-yellow visual world that turned heads. The campaign began with a bold teaser: an intriguing open-box moment inviting curiosity. This was followed by a series of concept-led social edits, showcasing the building in its most inspiring light.